Irish Times Digital ‘QWERTY’

For the Times launch of their first digital-only daily edition in Ireland, Man vs Machine created a visual treatment driven by the 26 letters that make up a Keyboard 'QWERTY'. An engaging piece paying homage to the tradition and history of something that often goes unnoticed as the visuals take centre stage. The narrative covers and diverse range of image sequences supported by a spoken word anecdote reinforcing the liberal values and intentions of a traditionally conservative newspaper heading into the digital future, taking aim at a well-informed middle class in a new era in Ireland where religion and traditional are dissipating very quickly. Link here.