Dell/Nike AR

Rare Volume developed a sophisticated broadcast design and software development system for Reuters TV (a real-time news programming platform) that just inspires. They led the design and production of graphics packaging for live-streamed video news including openers, transitions, interstitials, and categorical titling.

A strong visual contrast of powerful photography and precise use of typography throughout provides an engaging array of design elements that showcase real purpose. They’ve really brought things to life by using a technique to manipulate images in 3D space (potentially using depth/displacement maps) which adds an intriguing parallax element to many integral graphic sequences.

Overall their use of typography combined with minimalist 3D components and delicately edited photography provides an on-point execution of the Reuters brand in motion across many viewpoints. Additionally claims to use an “on-demand” rendering software that declares it “pushes creative boundaries” driven by an unknown back-end technology. Please watch the full showcase film. Link here