Eurosport Masterbrand

DixonBaxi created an updated universal on-air brand identity for iconic European sports broadcaster Eurosport just ahead of the Beijing Winter Olympics 2022. Two typefaces take centre stage (Aeonik Pro & Eurosport Raw) opposing one another in this engaging dynamic refresh. The bold, minimal treatment of black, white and blue is laced with six energetic secondary colors bringing a vibrancy to the screen that links natively to each marquee broadcast event such as Roland Garros and Giro D’Italia.

The network says the new look design was created to achieve consistency at all customer points of experience. Deeper down they’ve carried through a clean, modern look and feel to the line-up graphics, lower thirds, league tables, and live cross-screen displays that’s designed to be “updatable on the fly, in the moment” that allows regional teams flexibility. Link to the full project here.